Company news and strategic steps
The Coca-Cola Company announced the launch of a new flavour called Coca-Cola Orange Cream, which combines the traditional Coca-Cola taste with orange and vanilla flavours. This new product will be available from 10 February 2025 in the US and Canadian markets, including a sugar-free variant. Consumer reaction to this innovation has been mixed, with some expressing enthusiasm and others taking a sceptical stance.
In Europe, the company has faced having to withdraw some of its products from the market, including Coca-Cola, Fanta and Sprite. This was due to the discovery of excessive levels of chlorates in some batches. The measure mainly affected markets in Belgium, Germany, Luxembourg, the Netherlands, the UK and France. The move reflects the company’s efforts to comply with strict regulatory standards and protect consumer health.

Share price development and prediction
Coca-Cola (NYSE:KO)’s current stock price is trading at $62.83 per share. According to analyst forecasts, the stock could reach $68.96 by the end of 2025 and $83.22 by 2029. The growth estimates are based on current market conditions, the company’s strategic moves and overall macroeconomic developments.
Coca-Cola also pays regular quarterly dividends. The current dividend is $0.485 per share. The actual dividend amount is $1.94 per share. At the current share price of around $62.83, this equates to a dividend yield of approximately 3.09%. The average target price for the short-to-medium term investment horizon for Coca-Cola (NYSE: KO) stock has been set at $72.95 per share by analysts at Zacks.com.
