Amazon Inc. is one of the global technology and e-commerce giants that regularly innovates its services and products. Recently, it has come up with several important innovations that may affect its market position and stock price.
Innovations in Artificial Intelligence: Amazon Nova Act
Amazon has introduced a new artificial intelligence model called Nova Act, which is designed to automate and streamline online shopping. This model enables web search, transaction and task scheduling, including advanced product offer analysis. Nova Act is the first AI agent developed by Amazon’s Artificial General Intelligence (AGI) Labs, which aims to create advanced AI solutions to maximize user productivity.
Delivery drones: Expansion in Europe and the US
In December 2024, Amazon successfully completed the first test of delivery drones in Italy, specifically in San Salvo. This move makes Italy the first European country where this technology may soon be deployed. The MK-30 drone, using advanced computer vision technology, has passed all required tests and Amazon is now in talks with regulators for full deployment.
Another strategic milestone is the approval of the Mk30 drone by the US Federal Aviation Administration (FAA). This allows Amazon to expand drone delivery to new locations, starting with the West Valley area in Phoenix, Arizona. Compared to its predecessor, this model is more efficient, 50% quieter and able to operate in the rain.
The evolution of the share price of Amazon Inc.
The current share price of Amazon.com Inc (AMZN) is $190.26, down 1.28% from the previous trading day. During the last trading day, the price ranged between $184.40 and $191.33. Over the past year, the stock has reached a high of $242.52 (Feb. 4, 2025) and a low of $151.61 (Aug. 5, 2024). Despite the recent decline, analysts expect steady long-term growth.
Conclusion
Amazon Inc. continues to pursue its strategy of innovating in the areas of artificial intelligence and logistics, which may significantly impact its future performance. Investments in advanced AI agents and automated delivery may provide new opportunities for growth, while the stock’s volatility suggests momentum in the capital markets. 23 Wall Street brokers raised their price targets on the stock as the online retail giant posted a 14% increase in revenue in the holiday quarter, indicating strong spending despite a tight economy. The average price target has been set by Zacks.com for the short-to-medium term investment horizon at $268.18 per share.
