Visa Inc. strategy in 2025

1. Strategic innovation and AI partnerships

In late April/May 2025, Visa Inc (NYSE-V) announced strategic partnerships with leading technology companies, including OpenAI, Microsoft and Anthropic. The goal of these alliances is to develop Visa’s Intelligent Commerce platform, which will enable artificial intelligence – called agents – to autonomously execute payment transactions on behalf of users. The technology is intended to simplify and automate online purchases in accordance with pre-defined preferences, purchase limits and security parameters.

The first pilot programmes have already been launched and Visa plans a full commercial deployment of this model in 2026. This is seen as a major milestone in the move towards intelligent and personalised shopping.

2. Financial results for the second fiscal quarter 2025

In the second fiscal quarter of 2025, Visa posted a 9.3% year-over-year increase in revenue to $9.59 billion. The company’s net income was $4.58 billion, which was on par with the previous year. This result reflects the stability and resilience of Visa’s business model despite the volatile macroeconomic environment.

3. Share development and investment sentiment

As of May 2, 2025, Visa Inc (NYSE-V) stock was trading at $347.60 per share. This is approximately 5% below the 52-week high ($366.54) and more than 27% above the 52-week low ($252.70). Investment analysts, including the Morgan Stanley team, ranked Visa as a preferred investment for 2025. They raised their target price on the stock to $371, highlighting a favorable macroeconomic environment, the development of ancillary services, and the continued digitization of payment flows as key growth drivers.

Conclusion:

Visa Inc (NYSE-V) also pays regular quarterly dividends to its shareholders. The annual dividend yield is currently 0.68% per annum and the actual dividend amount has been approved by the company’s general meeting of shareholders at $2.36 per share. The company also currently has a known dividend payment date, the so-called Pay – Date, which has been set for June 2, 2025. The last day to purchase shares using the dividend, the so-called Ex-Dividend Date, has been set for May 13, 2025. According to analysts at brokerage firms and financial strategists at investment banks, the share price can be expected to rise in the short to medium term investment horizon. The average target price was set at $380.40 per share by analysts at Zacks.com.

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